community-led-growth
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Trina Moitra Bet Her Career on the Marketing You Cannot Scale
She went from an engineering degree and $10-an-hour writing jobs to Convert’s C-suite. Her durable advantage is deliberately inefficient: useful work, close relationships, and the patience to let trust compound.
Kris Lande Is Betting AI’s Future on an Old Technology: Trust
After helping turn Salesforce learning into a global community, the OutSystems CMO has a new brief: make enterprise AI credible, useful, and human - one carefully designed detail at a time.
Clair Byrd Runs Marketing Like a Dinner Service: Everything in Its Place, Everyone Trusted to Move
The Temporal CMO began on the line, learned Silicon Valley by doing, and never surrendered the kitchen. Her career is a study in service, useful risk and the quiet discipline of getting every ingredient ready before the heat arrives.
Beatriz Gomez Is Making Payroll a Dinner Conversation
Ontop's CMO traded the mass-marketing megaphone for tables of 15, then built a data engine behind the dinner. Her playbook is a study in intimacy, local context and the useful art of listening.
Olav Kriken Sent 400 DMs. Four People Replied. Then Tana Found Its First Crowd.
The Tana CEO’s playbook began with an unglamorous bet: find four people, listen closely, and make the product worth talking about. His path from Norway’s west coast to Palo Alto is a study in community, conviction, and the useful art of doing what does not scale.
Linda Lian Learned to Read the Room - Then She Built One for the Internet
The Common Room founder turned a lonely childhood, a critic’s career and an AWS blind spot into a new way of seeing buyers - then carried that idea into Zoom.
Biju Ashokan
Biju Ashokan is the co-founder and CEO of Radius, a San Francisco-based AI-native operating system for real estate brokers and agents. A Carnegie Mellon-trained engineer who started his first real estate startup in India, Biju built Radius (originally Agentdesks) into an 85,000-strong agent community before charging a single dollar for access - then turned that captive audience into a $3.1M revenue business. Backed by Pete Flint (Trulia founder), Spencer Rascoff (Zillow co-founder), and AXA Venture Partners, Radius has raised $19.55M+ total and won back-to-back Inman Proptech Entrepreneur of the Year awards. The company's AI assistant 'Mel' and suite of brokerage tools are reshaping how independent agents run their businesses.
Krystal Wu
Krystal Wu is a Boston-based community and marketing program manager known for building engaged B2B communities at HubSpot, Shopify, and Common Room. She spent nearly five years at HubSpot growing their social media community before moving into senior roles at Shopify and ZoomInfo. At Common Room, she built an events engine from scratch that generated $1M+ in pipeline in a single quarter, earning her a reputation as one of the more results-oriented voices in the community-led growth space.