Nearly 400 Arizona media brands trade a sliver of airtime and ad space for something no single newsroom can easily buy alone: lawyers, research, interns, statewide debates and a growing pool of reporters.
Reeder Media spent decades learning who reads the local paper. Then it turned that trust, distribution, and newsroom muscle into a marketing agency for the businesses down the street.
Oakhurst’s newspaper traded its front office for remote work, then its weekly print edition for the web. Its history shows what a mountain community asks of a local news business.
The Canadian publisher turned free reporting, shared software, local sales and civic participation into one repeatable system. A new US expansion will test whether the playbook travels.