community-commerce
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Brian Marks Turned a Box of Unsold T-Shirts Into Bonfire
A failed campaign left Brian Marks with a box of shirts nobody wanted. He kept the lesson, removed the inventory risk and built Bonfire around a simple promise: let the cause matter more than the logistics.
Arthur Alvarenga Built a Business Out of the Boring Parts of the Creator Economy
After five years building a neighborhood network that went nowhere, Arthur Alvarenga found a better business hiding in six hours of manual WhatsApp admin. Hubla grew from that narrow fix into the operating layer for Brazil's digital-product sellers.
Ty Haney
Ty Haney is a consumer-brand founder who built Outdoor Voices into a category-defining activewear label starting in 2013, was pushed out in 2020, and rebuilt from scratch. She now runs Try Your Best (TYB), a community and loyalty platform used by more than 200 consumer brands, and in 2025 returned as CEO of Outdoor Voices after its acquisition by Consortium Brand Partners. She also co-founded the plant-based energy brand Joggy.