communications-measurement
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Media · Education · Social
The Institute That Put a Ruler Against Public Relations
For seventy years, IPR has worked on public relations' awkward question: did any of it actually work? Its answer is a public library, a network of researchers and a business built around making evidence usable.
public-relations-research · communications-measurementRead →
Ai · Saas · Media
PublicRelay and the Seven Stories That Matter
Most media software promises to find everything. PublicRelay built a business around a fussier proposition: find the few things worth acting on, then put a human name behind the answer.
media-intelligence · pr-analyticsRead →
Enterprise · Media
10Fold Communications and the question after the applause
Getting a technology company into the news is one job. Explaining what the attention accomplished is another. 10Fold has built its pitch around doing both.
b2b-tech · public-relationsRead →