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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

communications-measurement

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AllCompaniesPeopleStoriesProducts
Company
The Institute That Put a Ruler Against Public Relations
Media · Education · Social

The Institute That Put a Ruler Against Public Relations

For seventy years, IPR has worked on public relations' awkward question: did any of it actually work? Its answer is a public library, a network of researchers and a business built around making evidence usable.

public-relations-research · communications-measurementRead →
Company
PublicRelay and the Seven Stories That Matter
Ai · Saas · Media

PublicRelay and the Seven Stories That Matter

Most media software promises to find everything. PublicRelay built a business around a fussier proposition: find the few things worth acting on, then put a human name behind the answer.

media-intelligence · pr-analyticsRead →
Company
10Fold Communications and the question after the applause
Enterprise · Media

10Fold Communications and the question after the applause

Getting a technology company into the news is one job. Explaining what the attention accomplished is another. 10Fold has built its pitch around doing both.

b2b-tech · public-relationsRead →