college-savings
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Jordan Lee Is Turning the College Fund Into a Team Sport
A teacher changed Jordan Lee's trajectory. Now the Backer founder is trying to turn a tax-code tool into something families can understand, start, and build together.
The $160 Billion Middleman That Made Outsourcing Its Edge
Hartford Funds built a large investment business by deciding it did not need to do every job itself. Now Wellington Management plans to buy the platform it has helped power for four decades.
Backer
Backer is a San Francisco fintech company that makes it easy for families to open and grow tax-advantaged 529 college savings accounts, letting relatives and friends chip in through shareable gifting pages. Founded in 2016 as CollegeBacker, the company acquired the education-savings resource Saving For College in December 2023 alongside a $9.5M Series A round, pairing its consumer savings app with one of the web's most-used 529 research destinations.