cold-extraction
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Pique
Pique (piquelife.com) is a Los Angeles-based direct-to-consumer wellness brand best known for pioneering crystallized whole-leaf tea. Founded by Simon Cheng, the company turns organic teas and plant compounds into single-serve crystals that dissolve in cold or hot water, and it has expanded into skin, gut, hydration and energy supplements built around its Cold Extraction Technology and Triple Toxin Screening standards.
Simon Cheng
Simon Cheng is the founder and CEO of Pique, a Los Angeles-based wellness company that turned whole-leaf tea into dissolvable crystals using a patented cold extraction process. A Hong Kong native who grew up drinking tea with his grandparents, Cheng abandoned those rituals in his teens, then spent his 20s cycling through surgeries and a decade of health crises. He rebuilt his health on a multi-year study trip across Asia learning from medicinal-plant and breathwork masters, and channeled that obsession into Pique, which launched in Whole Foods in 2016 and scaled to thousands of stores. Harvard and Stanford educated, and the youngest member of Harvard School of Public Health's Nutrition Roundtable, Cheng built Pique on three promises: efficacy, purity, and zero prep.