cohort-analysis
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The 62 Million View Mirage
Kissmetrics built a huge audience, then used its own analytics to discover that applause and revenue had almost nothing in common. Its second act asks a sharper question: can software tell you which people actually matter?
Antenna
Antenna is a New York-based market data company for the subscription economy. By analyzing the purchase and subscription signals of millions of U.S. consumers, it measures sign-ups, churn, retention, and market share for streaming and direct-to-consumer subscription brands - turning messy consumer behavior into industry benchmarks that tell companies what 'good' actually looks like.
Mixpanel
Mixpanel is a product analytics platform that helps teams understand how users actually behave inside their digital products. Built around event-based tracking rather than page views, it lets companies run funnels, cohorts, retention curves, and experiments without writing SQL. Founded in 2009 by Suhail Doshi and Tim Trefren out of Y Combinator, the company now serves more than 8,000 paying customers and crossed $210M ARR.