
Before she sold cognitive banking, Alison Lindland produced Off-Off Broadway theater, launched an early iPhone app and spent 13 years growing with one startup. The connecting idea is simple: technology matters when people can see themselves in it.
Personetics gives banks a machine for turning transaction exhaust into useful nudges. Its sharpest lesson came when a technically correct warning annoyed customers - and one gentler phrase lifted its rating from 3.6 to 4.7.