BIGGBY built a 460-plus-cafe system without keeping a portfolio of company stores. Its wager is that local owners, playful drinks and a traceable supply chain can make a regional brand feel personal at scale.
Founded in a Southern Oregon parking lot in 1998, The Human Bean built a 260-location drive-thru empire on fast espresso, direct-trade beans, and an October fundraiser that has pulled in more than $4 million for breast cancer causes.
How a family auction bid on a 19th-century roaster turned into Texas' original oak-roasted coffee - and a Moon Milk cult that now stretches across a dozen states.