WOWA

WOWA is a Toronto-based financial technology company that runs WOWA.ca, described as Canada's largest personal finance encyclopedia. It offers 1,000+ free calculators, guides, market reports, and daily-updated rate tables covering mortgages, GICs, HELOCs, property and land transfer taxes, and the housing market, used by millions of Canadians a year. Founded in 2018 by former bank quant Hanif Bayat, WOWA also operates an AI-powered marketplace that connects home buyers and sellers with vetted real estate agents, and earns revenue through lead fees from lenders and fintech partners.