
Four contact center vendors, four very different 2026 bets - a Nordic cloud pioneer, an industry-defining incumbent, a founder who bought his own company back, and a Google-backed challenger under new leadership. Here is who is wiring the next customer call.

On May 6, 2026, at its Knowledge 2026 conference in Las Vegas, ServiceNow announced that its transactions through AWS Marketplace had surpassed $1 billion, a milestone the company framed as proof that enterprises have moved from experimenting with AI to operationalizing it at scale. Alongside the number, ServiceNow and AWS unveiled a platform expansion that pairs the ServiceNow AI Control Tower with Amazon Bedrock AgentCore to give mutual customers a single governance architecture for deploying, auditing, and scaling AI agents across security, IT operations, and telecommunications workflows.