He began with a plan to sell cloud software. Building Qoyod meant learning why Saudi businesses needed something closer to home - and why the accountants he hoped to help were not always pleased to see him.

Before leading Xero's global marketing, Michael Strickman spent years teaching software to narrow choices, measuring demand at Tripadvisor and scaling performance marketing at Uber. His career is a study in how technical judgment becomes commercial judgment.

Vanessa Kruze is the founder and CEO of Kruze Consulting, a San Francisco-based accounting and finance firm exclusively serving venture-capital-backed startups. A CPA and Deloitte Tax alum, she launched Kruze in 2012 after working as a startup controller and spotting a gap in the market for specialized, tech-forward financial services for founders. Today, the firm has served 800+ startups that have collectively raised over $15 billion in VC funding, earned seven consecutive Inc 5000 honors, and is known in Silicon Valley as the go-to accounting partner for early- and growth-stage companies.