PricingLoginNewsroom
Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

clothing-as-a-service

(2)
AllCompaniesPeopleStoriesProducts
Company
CaaStle rented the wardrobe. Then it lost the trust.
Enterprise · Saas · Ecommerce

CaaStle rented the wardrobe. Then it lost the trust.

CaaStle gave fashion brands a way to rent their own clothes without running the laundry. Its collapse reveals how a useful retail idea became entangled with a financial fiction.

clothing-as-a-service · fashion-rentalRead →
Company
The $5,000 Wedding Dress Mistake That Became Atlanta's Rental Bridal Bet
Consumer · Ecommerce · Climate

The $5,000 Wedding Dress Mistake That Became Atlanta's Rental Bridal Bet

Lundyn Carter spent $5,000 altering a family wedding dress, then built the service she wished had existed. Laine London's sharper idea is not rental alone - it is treating fit as the product.

wedding-dress-rental · bridal-fashionRead →