clinically-tested
(2)
Kindra
Kindra is a clinically-backed, direct-to-consumer vaginal health and sexual wellness brand founded in 2019 through a launchpad formed by venture firm M13 and P&G Ventures. It sells estrogen-free, doctor-formulated intimate care - lotions, serums, lubricants, bath soaks and menopause supplements - designed for women navigating dryness, discomfort and hormonal shifts across menopause, postpartum and everyday life. The brand pairs its patent-pending, peptide-based formulas with education and community, and says its products are recommended by 6,000+ OB/GYNs and pelvic-floor, oncology and sexual-medicine specialists.
Playground
Playground is a female-founded sexual wellness brand making clean, vegan, water-based personal lubricants and intimacy products intentionally formulated for women. Its FDA-cleared, clinically tested formulas blend adaptogens like ashwagandha with skincare-grade ingredients such as hyaluronic acid, vitamin E and bamboo extract to support vaginal health while boosting libido. Co-founded with pop icon Christina Aguilera as Chief Brand Advisor, Playground raised $2M in seed funding and sells direct-to-consumer plus retail partners including Target.