
Long before every agency called itself a growth partner, Kam Khanna was building the less glamorous machinery behind the promise: strategy, delivery and client trust.

After two decades around technical buyers, trade shows and industrial brands, Laura Norup-Boyer has learned that sound transformation often begins by protecting what already works.
In this candid onboarding session from remote-staffing company Go2, seasoned Success (Engagement) Managers pass down hard-won wisdom to a new hire named BJ. Between laughter and blunt honesty, they distill the role into a set of living principles: be the bridge between client and team, yell when you need help, don't take feedback personally, refuse to get comfortable, practice extreme ownership, and — most provocatively — chant 'f*ck Go2' to remind everyone that the welfare of teammates and clients comes before the company's bottom line. The video is less a job description than a culture-forging ritual, ending with BJ recapping every lesson and earning a 'Damn Solid B+.'
Thomas Zanetich is the CEO of INTURN, the New York enterprise software company that helps large consumer brands manage and sell off slow-moving and excess inventory. He spent close to a decade inside INTURN, most visibly running client success for accounts like Nike, Levi's and KIND, before acquiring the business and taking it back to independent ownership after its stint inside AI firm Mad Street Den. His pitch is unglamorous but real: the surplus goods piling up in warehouses are one of retail's most expensive problems, and there is money hidden in getting rid of them well.
Courtney Mattson is the AVP of Client Growth and Success at Adobe Commerce, leading a team of customer success professionals focused on driving growth outcomes for enterprise ecommerce clients. With a 15-year foundation at FranklinCovey in sales enablement, product marketing, and client success, she brings a distinctive blend of behavioral-change methodology and SaaS business acumen to one of the world's most powerful commerce platforms. Based in Draper, Utah, she operates at the intersection of enterprise technology and human performance.