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Frank Greer Kept Rewiring Zipit Until the Market Caught Up
A pocket messenger became an IoT platform, then a strategic acquisition. Frank Greer's useful habit was not predicting the future perfectly - it was changing the company before the old answer became a trap.
Molly Hartney
Molly Hartney is Chief Digital Officer and Chief Marketing Officer at Rack Room Shoes, the family-owned footwear retailer based in Charlotte, North Carolina. She joined in 2021 as CMO and, after driving a reported 40% increase in customer retention and a 36% improvement in productivity, was promoted in July 2025 to a newly created CDO role that merges marketing with the company's digital sales and omnichannel strategy. With more than 15 years across retail and consumer products - including senior marketing and digital roles at Funko, The Mine (a Lowe's company) and Lowe's itself - she is known as a growth-focused brand builder and an advocate for applying AI responsibly to marketing, personalization and inventory.