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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

clean-makeup

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Company
Lady Gaga Burned Down Her Own Makeup Brand - Then It Grew 400%
Consumer · Ecommerce · Health

Lady Gaga Burned Down Her Own Makeup Brand - Then It Grew 400%

Haus Labs failed quietly on Amazon. Then Gaga and CEO Ben Jones threw out every formula, moved to Sephora, and bet the company on fermented arnica and 51 shades.

haus-labs · lady-gagaRead →
Company
Kosas
Consumer · Ecommerce · Health

Kosas

A bug taxonomist turned four kitchen-table lipsticks into a $150 million makeup company - by insisting cosmetics do the work of skincare.

clean-beauty · cosmeticsRead →