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Founder · Operator · Executive
Ben Jones Bet Haus Labs Could Learn Its Way Back
The Haus Labs CEO took a celebrity beauty launch through an unusually public reset. His useful idea is simple: distribution creates reach, but patient product work earns a second act.
ben-jones · haus-labsRead →
Consumer · Ecommerce · Health
Lady Gaga Burned Down Her Own Makeup Brand - Then It Grew 400%
Haus Labs failed quietly on Amazon. Then Gaga and CEO Ben Jones threw out every formula, moved to Sephora, and bet the company on fermented arnica and 51 shades.
haus-labs · lady-gagaRead →
Consumer · Ecommerce · Health
Kosas
A bug taxonomist turned four kitchen-table lipsticks into a $150 million makeup company - by insisting cosmetics do the work of skincare.
clean-beauty · cosmeticsRead →