
After two decades shaping stories for software and scale-ups, Tanya van Soest is applying the same discipline to e-methanol, fractional leadership, and the difficult work of making complex businesses clear.
A Canadian project developer picked up a stranded Quebec fuel complex at a steep discount, scrapped its original process and bet on e-methanol. The clever part is reuse; the hard part is turning cheap infrastructure into bankable fuel.
Eco-Energy built its reach by solving the unglamorous parts of renewable fuel - price risk, railcars, tanks and missed deliveries. Now that physical network is becoming a platform for solar projects, emissions certificates and a wider low-carbon trade.