citizen-science
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The Company That Turned Video Games Into a Cancer Lab
An Allen, Texas company spent years convincing gamers that tracing a line in Minecraft could help fight cancer. Then it had to figure out how to get paid for it.
Troy Carter
Troy Carter is the CEO and Co-Founder of Earthshot Labs, a Sebastopol, California-based climate tech company that uses AI-driven ecological modeling, satellite data, and geospatial analysis to develop, finance, and verify nature-based carbon projects at planetary scale. Before founding Earthshot in 2020, Carter co-founded RIZOME, a bamboo building materials company, and was an early employee at Airbnb. Raised on St. Croix in the U.S. Virgin Islands and educated at Stanford, he brings a rare combination of entrepreneurial grit and ecological urgency to the carbon markets, with Earthshot managing 50+ client projects across more than one million hectares and directing $55M+ in project financing.