cineplex
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Executive · Operator
Sara Moore Is Marketing the Part of Moviegoing You Cannot Stream
From a century-old football trophy to a bag of popcorn, Sara Moore has spent her career turning familiar rituals into reasons to gather. At Cineplex, her brief is bigger than selling tickets: make leaving the sofa feel worth it.
sara-moore · cineplexRead →
Consumer · Media · Ecommerce
Cineplex Built a Business Around the One Thing Netflix Cannot Ship: A Night Out
Canada's biggest exhibitor stopped treating the movie ticket as the whole product. Its harder-to-copy advantage is the evening wrapped around it - popcorn, premium screens, loyalty points, ads, games, dinner and the stubborn human urge to go somewhere together.
cineplex · movie-theatresRead →