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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Legend
Heather Valteris Builds Brands for the Hard-to-Explain
Executive · Operator

Heather Valteris Builds Brands for the Hard-to-Explain

After building marketing systems across banks, software, and 19 international markets, Heather Valteris took on a product few people notice until it fails: the machinery of healthcare payments.

heather-valteris · zelisRead →
Legend
Kristen Prestano Is Teaching Health Insurance to Talk Like a Person
Executive · Operator · Creator

Kristen Prestano Is Teaching Health Insurance to Talk Like a Person

How a communications lifer became the marketing chief at one of health insurance's most watched companies, and why she keeps betting that clear beats clever.

kristen-prestano · oscar-healthRead →
Legend
Christine Landi
Executive · Operator · Creator

Christine Landi

The marketing chief turning a Richmond regional bank into the one that listens - and betting a whole campaign on the idea that big banks forgot how.

christine-landi · atlantic-union-bankRead →