churnzero
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Hunter Montgomery Wants Marketing to Stop Counting Motion and Start Proving Value
The ChurnZero CMO has spent more than 25 years replacing marketing theater with customer evidence. His favorite question is the one busy teams tend to avoid: did any of this create value?
The Customer Success Tools Racing to Zero Your Churn
Renewals now decide who wins in SaaS. Six platforms - from scrappy ZapScale to the HubSpot machine - are fighting to own the moment after the sale, when the real money is quietly made or lost.
You Mon Tsang
You Mon Tsang is the founder and CEO of ChurnZero, the Washington, DC customer success platform he started in 2015 to fix a blind spot he hit as a software CMO: companies knew everything about prospects and almost nothing about the customers they already had. A four-time software founder with prior exits at Biz360, Engine140, and Milktruck, Tsang has turned a single metric - net revenue retention - into a rallying cry for subscription businesses, arguing that product-market fit is not the ability to sell customers but the ability to keep them.