Yoni Bloch

Yoni Bloch is an Israeli rock musician turned technology founder who runs eko, the New York company that invented seamless interactive, branching video. He started eko (originally Interlude) with his bandmates in 2011 after they wanted to make a music video the viewer could steer and found no tool existed to build it. eko went on to power the interactive version of Bob Dylan's 'Like a Rolling Stone,' work with Coldplay, Intel, Pepsi and Disney, and sign a $250 million joint venture with Walmart. Today Bloch is pushing eko toward AI-driven, shoppable, choice-driven video for retail and entertainment.