
She learned marketing in stores, stadiums and scrappy beverage teams. Now Kyle Watson is protecting three distinct brand identities while turning community attention into durable growth.

From a neighborhood reading garden to mobile ATMs dispensing tacos, KeyBank's chief brand officer has built a career around one durable idea: institutions earn attention by showing up in people's actual lives.
Matthew Pantoja is the Chief Brand Officer of Alpha Industries, the outerwear label famous for the MA-1 bomber and M-65 field jacket. Over two decades he has moved through New Era, Reebok, Palladium Boots and Triple 5 Soul, building a career on turning heritage product and youth culture into commercial energy. Since joining Alpha in 2016, he has helped steer the 60-year-old military supplier from surplus-store staple to global lifestyle brand, overseeing product, marketing and brand experiences across every region and channel.