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Founder · Executive · Operator

Mark Floreani

Mark Floreani is the CEO and co-founder of FloSports, the Austin-based streaming company he started in 2006 with his brother Martin and Madhu Venkatesan on roughly $10,000-$20,000 and a van. A former All-American runner at the University of Texas, he filmed the company's breakout moment - Ryan Hall's U.S. half-marathon record - from the back of a noisy pickup truck. FloSports now streams around 50,000 events a year across more than 25 sports that mainstream broadcasters overlook, built on the bet that passion, not audience size, defines a great sport. Floreani took over as CEO in 2018 and has pushed the company deeper into college sports, hockey, motorsports and, more recently, AI-powered production and dubbing.

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