channel-strategy
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Xenon arc makes small customers a big deal.
Big chemical producers are built for big orders. Xenon arc builds the teams, storefronts and delivery machinery that let them take smaller customers seriously.
Catherine Solazzo Put Her Marketing Team on Jira - and Made the CMO Job Bigger
After 17 years at IBM and turns through Tech Data, TD SYNNEX and Syntax, Appfire's CMO is asking marketing to work like the developers it hopes to reach - in sprints, inside Jira, with fewer handoffs and more proof.
Anne Baker Came Back to Make the Invisible Work Visible
The mechanical engineer turned marketer left Adaptiva, learned the machinery of global alliances, then returned to explain a quiet technology problem with enormous consequences.
Dan Schoenbaum Has Spent 30 Years Turning Partnerships Into Growth
From an 80-mile march to a 1,400-integration ecosystem, Dan Schoenbaum has built a career around one durable idea: growth happens when people know the hill, trust the team and move together.
Patrick Sweeney’s Career Is a Study in What Happens Before the Alarm
After two acquisition chapters and decades in enterprise security, the AutoRABIT CEO is applying an old discipline to a new problem: see the risk early, respect the product, and build the route to market before the noise arrives.
Chris Ogburn
Chris Ogburn is a seasoned technology marketing executive currently serving as GM/VP of Marketing, Global Partners and Alliances at Adobe, where he oversees partner ecosystem marketing strategy for one of the world's leading digital experience and creative software companies. With over three decades spanning Compaq, HP, Hewlett Packard Enterprise, Amazon Web Services, and Anthropic, Ogburn has built a reputation as a go-to architect of partner marketing programs that scale globally. He is a three-time CRN Top 50 Most Influential Channel Chief honoree and a sought-after speaker at venues including MWC Barcelona and HPE Global Partner Summit.
Meaghan Moore
Meaghan Moore is the Group Vice President of Global Partner Marketing at ServiceNow, where she leads a 50-person team responsible for partner acquisition, retention, and enablement across a global ecosystem pushing toward 10,000 partners. A decade-plus honoree on CRN's Top 100 Women in the Channel, she previously led a $6B partner ecosystem at SAP and held VP-level channel roles at HP. Known for marrying emotional storytelling with data-driven B2B strategy, Moore has transformed ServiceNow's partner marketing from a support function into a core growth engine, co-architecting go-to-market plans that place partners at the center rather than the fringe.