challenger-brands
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Shelley Thompson and the company everyone owns
At Woodruff, Shelley Thompson’s leadership has grown alongside employee ownership. With a new president preparing to take office in 2027, her next chapter turns on a familiar question: how much responsibility can a company share?
Roger Gray and the Art of Getting People to Budge
The GKV founder has spent decades studying why people stay put. His answer runs through phone bills, golf balls, Baltimore institutions and a margarita with his name on it.
Patrick Reynolds Built a Career by Watching What Customers Actually Do
From a blunt campaign for DISH to the quiet mechanics of customer data, Patrick Reynolds has spent his career helping challengers earn more attention than their size suggests. His method begins in an unfashionable place: watching people closely.
Kyle Harms Is Trading Marketing Theatre for the Work Behind the Work
The Vancouver operator moved from agency founder to embedded executive, then made the experiments, trade-offs and occasional wrong turns part of the marketing itself.