He does not develop the drug or run the ads. He makes sure the thing gets made, on spec, on time, batch after batch - across a network of factories Takeda does not own.
Koji Tanabe is the founder and CEO of I Peace, Inc., a Palo Alto and Kyoto biotech building an automated platform to mass-manufacture clinical-grade induced pluripotent stem cells (iPSCs). He earned his PhD in the Kyoto University lab of Nobel laureate Shinya Yamanaka and was a co-author of the landmark paper that first reported the creation of human iPS cells. After postdoctoral work at Stanford, he founded I Peace in 2015 with the goal of giving every person access to their own stem cells for therapy and longevity.