cengage
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The Teacher Who Kept Marketing to Teachers
He taught eighth grade for nine years and was named Teacher of the Year. Then he spent the next two decades convincing the world's biggest education brands to market like they still remembered the classroom.
Fernando Bleichmar
Fernando Bleichmar is the CEO of Risepoint, the online program management company formerly known as Academic Partnerships, which helps regional universities build and grow online degree programs for working adults. He joined in 2022 after running the U.S. higher education business at Cengage, serving on the leadership team at Elsevier Health Sciences, and spending his first decade in strategy consulting at Boston Consulting Group. The son of educators who founded a school in Mexico City, he frames the company's work around closing the access and affordability gap in American higher education.