celebrity-brands
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The Beauty Launch Is a Countdown. Juliette Group Controls the Clock.
The bicoastal beauty agency treats attention like a product launch: find one idea people can repeat, decide who hears it first, then make every channel arrive on cue.
The Edit built an agency by taking friendship slowly - and social seriously
Katie Durko and Lauren Fortner turned a shared intern into a social agency for brands including Disney, BÉIS and Florence by Mills. Their next ambition is less about chasing the next viral post and more about making good work repeatable.
The Kitchen Guy Who Turned Air Fryers Into a $5 Billion Franchise
Shae Hong bought a sleepy appliance manufacturer, wired it to celebrity culture and real-time retail data, and turned toasters and air fryers into a portfolio of top-selling brands.
The Studio Betting Your Next Favorite Restaurant Won't Have a Dining Room
Founded in 2020 in El Segundo, DFG Ventures builds delivery-first food brands with celebrities and chefs - and runs the kitchens too. Goop Kitchen is its proof.
How Two Golf Buddies Sold America Clear Skin at 2 A.M.
Guthy-Renker turned late-night television into a direct-to-consumer machine - Proactiv, Meaningful Beauty, JLo Beauty - by pairing a famous face with a subscription box decades before subscriptions were cool.