cbt-i
(2)
Sleep Reset
Sleep Reset is a San Francisco digital sleep clinic that brings the methods of an in-person sleep center to a phone. Built around Cognitive Behavioral Therapy for Insomnia (CBT-I), it pairs each user with a human sleep coach and a personalized, multi-week program instead of pills. Founded by serial entrepreneur Yunha Kim after her own years-long battle with insomnia and sleep apnea, the program was developed with researchers from Stanford, Yale and other institutions, and is used by thousands of people seeking a no-pill path to better sleep.
Shimin Ooi
Shimin Ooi is the CEO of Sleep Reset, a virtual sleep clinic that pairs licensed clinical care with a proprietary CBT-I program to treat insomnia without sleeping pills. A Princeton graduate who built her career across McKinsey, Pilot, and Index Ventures, she now runs a company arguing that a lot of what people call burnout is really untreated bad sleep. In 2025 she took Sleep Reset's pitch to the HLTH stage and walked away with the AARP AgeTech After Dark prize.