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Nancy Coyne and the art of filling a room
She helped persuade generations of theatergoers to take a seat. Behind the campaigns for Cats, Wicked and other Broadway shows is a founder who understood the pleasure of looking forward to an evening out.
PetPlus asks $139.95. What does your pet get back?
PetPlus turns repeat purchases into a membership proposition: pay once, spend less through PetCareRx. The interesting part is where the arithmetic meets the small print.
Pawp
Pawp is a New York-based digital health clinic for pets that gives members unlimited 24/7 access to licensed veterinarians by chat and video, plus an optional $3,000 emergency fund - all on a single low monthly plan that covers up to six dogs and cats per household, with no age, breed, or pre-existing-condition restrictions. Pitched as an affordable alternative to traditional pet insurance, it aims to cut out unnecessary vet visits and prevent the financial euthanasia that happens when owners can't afford emergency care.