
He began with homemade drones, free construction-site maps, and a question about what a flying camera could make newly visible. Thirteen years later, Skycatch became part of Caterpillar - proof that the useful product was never the aircraft, but a faster version of reality.

Across Grainger, Caterpillar and Ferguson, Victoria Morrissey made industrial marketing feel human by listening first. Retirement has brought her back to Chicago, where customer advocacy is becoming community service.