
Samuel Bottum built a marketing career around a practical idea: a durable brand begins with the people who know the work. At Snap-on, that has meant linking product innovation, customer insight and technical education across one unusually varied career.
Hakan Unsal is the founder and CEO of Primerli, a Los Angeles area edtech company that compresses how an entire industry works into one-hour, entertainment-quality crash courses. A former BCG principal with a Cornell master's and a Columbia PhD, he started Primerli after years of cramming on unfamiliar sectors before client projects convinced him that slide decks are a terrible way to learn. His pitch: professional training should feel less like a lecture and more like a documentary you actually want to finish.