car-wash-software
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Austin Esecson Bet on the Car Wash Subscription - Then Built the Missing Software
The former finance executive chose a gloriously specific market: helping car washes turn one-time drivers into long-term members. Rinsed's growth shows what happens when software follows the customer all the way from the driveway to the renewal notice.
Rinsed
Rinsed is a New York-based vertical SaaS company that builds a customer relationship management (CRM) platform purpose-built for the car wash industry. It plugs into a wash's existing point-of-sale hardware and helps operators grow and retain unlimited-wash membership subscriptions through automated email and text marketing, online sign-ups, churn-reduction tools, salesperson coaching, and business analytics. Founded in 2019 and backed by Founders Fund, Bedrock Capital, VMG Technology and Y Combinator, Rinsed serves more than 3,000 car washes across the U.S. and Canada.