DriverSide bet that the most useful car website begins when the dealer hands over the keys. A recession made that bet look shrewd; the harder task was turning a free garage for drivers into a business for the shops that serve them.
The Turkish car marketplace now buys vehicles, supplies dealers and sells motor oil. Its bigger bet is on the years between one car purchase and the next.
Volkswagen of America sells more than cars. It translates a global industrial system into an American ownership experience - from Chattanooga assembly and dealer financing to the ID. Buzz, myVW and a second-generation Atlas.