Universe

Universe is an Atlanta-based modern holding company that buys and builds vertical software businesses. Founded in 2021 by Nick Miller and Eric Stromberg, it acquires and incubates niche software products, then deploys capital and infrastructure to grow them into purpose-built tools for specific markets. Its portfolio spans Goldie (business management for solopreneurs in beauty and wellness), Equilab (a training community for equestrians), and Invoke (AI-powered tools for artists and creative teams).