canadian-real-estate
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How Sotheby's International Realty Canada Turned the Humble Listing Into a Global Media Campaign
The Canadian brokerage sells homes, but its sharper product is attention: a local agent, a polished media machine and a global referral network packaged into one listing agreement.
WOWA
WOWA is a Toronto-based financial technology company that runs WOWA.ca, described as Canada's largest personal finance encyclopedia. It offers 1,000+ free calculators, guides, market reports, and daily-updated rate tables covering mortgages, GICs, HELOCs, property and land transfer taxes, and the housing market, used by millions of Canadians a year. Founded in 2018 by former bank quant Hanif Bayat, WOWA also operates an AI-powered marketplace that connects home buyers and sellers with vetted real estate agents, and earns revenue through lead fees from lenders and fintech partners.