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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

canadian-national-exhibition

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Legend
Jane Matthews Markets a Memory Toronto Keeps Remaking
Executive · Operator

Jane Matthews Markets a Memory Toronto Keeps Remaking

At the Canadian National Exhibition, Jane Matthews has the unusual job of selling something Toronto already remembers. Her work shows how a 19th-century fair stays useful by turning nostalgia into participation.

jane-matthews · canadian-national-exhibitionRead →
Company
The CNE Lost Two Summers. Then It Built a $40.5 Million Comeback in 18 Days.
Consumer · Media · Marketplace

The CNE Lost Two Summers. Then It Built a $40.5 Million Comeback in 18 Days.

Canada’s biggest annual fair nearly disappeared when two summers went dark. Its recovery offers a useful lesson in building a temporary city that people, vendors and sponsors all feel they cannot miss.

canadian-national-exhibition · the-exRead →