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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

canadian-insurance

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Legend
Michael Stocks Is Making Insurance Feel Less Like Paperwork
Executive · Operator

Michael Stocks Is Making Insurance Feel Less Like Paperwork

For more than a decade, Empire Life's marketing chief has worked on one stubborn problem: turning a consequential financial purchase into a process people can actually navigate.

michael-stocks · mike-stocksRead →
Legend
Court Elliott Is Building One Brand From a Nation of Local Insurance Brokers
Executive · Operator

Court Elliott Is Building One Brand From a Nation of Local Insurance Brokers

After two decades translating complicated businesses for customers, Court Elliott has taken on a different communications puzzle: giving a national insurance network one clear voice without sanding away its local character.

court-elliott · navacordRead →
Legend
Imen Zitouni Built the Lab - Then Took Its Lessons to the Brand
Executive · Operator

Imen Zitouni Built the Lab - Then Took Its Lessons to the Brand

A seven-slide pitch became a digital lab. Now Imen Zitouni is applying the same test-and-learn discipline to a global insurance brand.

imen-zitouni · intact-financialRead →