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The Ski Shop That Deleted Its Own Stores and Won
In 1984 it was a rental counter on St. Denis Street. By 2016 the last store was gone and the whole company lived online. Here is how two employees bought the place and turned closing stores into the plan.
Richard McLeod
Richard McLeod is the Global Chief Marketing Officer of Merrell, the hiking and outdoor footwear brand owned by Wolverine Worldwide. A former college basketball player and Brunel University London graduate, he has spent more than two decades building globally recognized brands, with senior marketing roles at Champion, Canada Goose, Foot Locker, Hennessy and Bacardi. Since joining Merrell in February 2025, he has led the brand's push beyond the trail into the outdoor lifestyle market, spearheading its first global brand platform, 'It Starts Outside.'