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Executive · Operator · Advisor
How Josée Perreault Made Adventure Easier to Enter
The BRP marketing chief has spent three decades widening the door to enthusiast brands. Her playbook is less about polishing an image than removing the reasons a newcomer stays outside.
josee-perreault · brpRead →
Consumer · Hardware · Ecommerce
BRP Built a $8.4 Billion Playground. Then It Had to Decide Which Rides Were Worth Keeping
The maker of Ski-Doo, Sea-Doo and Can-Am learned an expensive lesson about wandering beyond its core. Its reset shows how a heritage manufacturer can prune a portfolio without putting nostalgia in charge.
powersports · recreational-vehiclesRead →