call-tracking
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The Call Was the Conversion. Infinity Finally Made It Count.
A magazine subscription problem produced a call-tracking company. Sixteen years later, Infinity is teaching ad platforms to hear what happened after the phone rang.
Invoca Put a Price Tag on the Phone Call - Now It Wants an AI Agent to Answer It
Invoca spent years teaching marketers what happened after a customer picked up the phone. Its next bet is more ambitious: use that same first-party conversation data to make sure someone - human or machine - answers at all.
A BMW Directory Couldn't Prove It Made the Phone Ring. CallRail Turned That Blind Spot Into $100 Million in ARR.
CallRail began with an embarrassingly ordinary question: did that ad make the phone ring? Fifteen years later, its answer spans attribution, conversation intelligence and an AI receptionist - with a few hard lessons about what not to build along the way.
The Deals App That Grew Up and Became a Marketing Department
Shooger began as a mobile coupon network backed by $10 million and a cast that included an Emmy-winning Simpsons writer. When daily deals collapsed, it quietly became something more useful: a single marketing department that small businesses rent by the month.
KUKUI
KUKUI is a SaaS marketing and customer relationship platform built specifically for the automotive aftermarket. Its 'All-in-One Success Platform' connects directly to a repair shop's point-of-sale system and bundles branded websites, CRM, digital advertising, call tracking, online scheduling, text and email marketing, review management, and analytics so independent auto shops can track ROI, win new customers, and bring existing ones back. The Hawaiian word 'kukui' means enlightenment, and the company frames its job as giving shop owners clear, data-backed visibility into marketing that used to be a guessing game. More than 2,200 auto repair businesses across the U.S. and Canada run on the platform.