buyer-intent-data
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The Company That Tells Sales Teams Who Looked but Never Knocked
Lead Forensics built a business around the 98 percent of B2B visitors who leave without raising a hand. The clever part is identifying the company; the hard part is turning that clue into a timely, tactful sales conversation.
G2
G2 is the world's largest software marketplace and peer-review platform, where business buyers research, compare, and choose B2B software based on millions of verified user reviews. Founded in 2012 by a team of BigMachines alumni led by Godard Abel, G2 turned the messy, vendor-dominated software buying process into something closer to checking restaurant reviews before dinner. Today the platform hosts millions of reviews across thousands of categories, sells buyer-intent data and marketing services to software vendors, and after its 2026 acquisition of Capterra, Software Advice, and GetApp reaches more than 200 million annual software buyers.