The founders traded a working $10 million company for zero revenue because 98 percent of its customers needed loans, not venture capital. Fifteen years later, Lendio is turning that hard-won marketplace into lending infrastructure for banks and business platforms.
The Arora brothers turned a small-business credit gap into a two-sided fintech: funding for owners, lending software for banks, and a data loop connecting both. The useful lesson is not simply to move faster - it is to make sure operations can cash every promise marketing writes.
GlossGenius is a New York-based vertical SaaS and fintech platform that gives independent beauty and wellness professionals - hair stylists, nail techs, estheticians, spas and medspas - one app to run the whole business. It combines online booking, a built-in card-processing POS, client CRM, marketing automation, payroll, inventory and AI agents, replacing the patchwork of spreadsheets, paper books and generic tools that solo operators and small salons relied on. Founded in 2016 by Danielle Cohen-Shohet, it crossed roughly $100M in revenue, serves tens of thousands of businesses, and reached unicorn status with a reported $1.12B valuation after its January 2026 Series D.