burgers
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The Wahlbergs' Burger Chain Shrank by 70% - On Purpose
Paul, Donnie and Mark Wahlberg turned a strip-mall burger stand into a global brand, a reality-TV franchise and a grocery-aisle beef line. After closing 79 restaurants in a single year, the family is rebuilding around Home Depot parking lots, airports and Bass Pro Shops.
How a 25-Cent Burger From Corpus Christi Turned Into a Texas Religion
Founded on the promise of a burger big enough to need two hands, Whataburger spent 75 years turning a single Corpus Christi stand into one of America's most fiercely defended regional brands. Now, with new ownership and a national expansion plan, the orange-and-white stripes are showing up in places that never had them.
The Burger Chain That Buys From Farmers Before It Sells to You
Five brothers from a Cyprus farm turned a Perris truck stop into a 100-plus-restaurant chain by doing the unglamorous thing: buying real produce from real farmers and grinding the beef themselves.
The Two-Name Burger Chain Betting Its Future on 570 Square Feet
Checkers & Rally’s built a national burger business by selling the same seasoned fries under two regional names. Now the drive-thru specialist is shrinking the restaurant, widening the freezer aisle and testing how much growth can fit inside a very small box.
Jack's Family Restaurants
Alabama's answer to McDonald's turned 65 this year. Here is how a 15-cent hamburger stand in Homewood became a 280-store Southern institution - and why it still hand-breads the chicken.
Habit Burger & Grill
It started as a burger stand under the Santa Barbara sun in 1969. Fifty-five years and one ampersand later, Habit Burger & Grill is Yum! Brands' bet that a chargrilled patty can scale without losing the char.
Freddy's Frozen Custard & Steakburgers
How a Wichita burger stand named after a Purple Heart veteran turned thin patties, fry sauce, and frozen custard into a roughly 580-store chain worth $700 million.
Jack in the Box
Jack in the Box built a 75-year business by refusing to choose between burgers, tacos and breakfast. Now the San Diego chain has to prove that its appetite for variety can survive a leaner, more disciplined era.
Del Taco
The Mojave taco stand that grew into America's number-two Mexican drive-thru now serves fries next to burritos, runs a loyalty app with four heat-rated tiers, and just changed hands for the second time in three years.
The Wendy's Company
Wendy's turned a square hamburger, fresh beef and a sharp online voice into a global franchise system. Its next act is less nostalgic: make thousands of restaurants feel worth the trip again while the value wars squeeze every drive-thru.