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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

budget-smartphones

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Company
BLU Products Sold 70 Million Phones by Making the Carrier Optional - Then Learned the Hidden Cost of Cheap
Consumer · Hardware · Ecommerce

BLU Products Sold 70 Million Phones by Making the Carrier Optional - Then Learned the Hidden Cost of Cheap

The Miami phone maker found a market hiding between carrier contracts and four-figure flagships. Its playbook is wonderfully copyable - right up to the part where outsourced firmware turned bargain hardware into a very expensive lesson in trust.

budget-smartphones · unlocked-phonesRead →
Company
The Budget-Phone Brand That Grew Up and Went Enterprise
Hardware · Enterprise · Consumer

The Budget-Phone Brand That Grew Up and Went Enterprise

NUU spent a decade selling cheap unlocked Androids to Americans who hated overpaying. Then a pandemic pushed it into a stranger, stickier business: building custom phones for companies who never wanted to be phone companies.

nuu · nuu-mobileRead →