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Vol. II — No. 184Remarkable People · Exceptional CompaniesToday's Edition

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Company
How Zcomm Learned to Make One Day Last for Months
Media · Enterprise · Social

How Zcomm Learned to Make One Day Last for Months

The Washington agency began with radio, then built a practical answer to media fragmentation: make one good conversation travel farther than anyone expects.

public-relations · broadcast-prRead →
Company
PremiereTV Built a Publicity Machine That Turns One Room Into Twenty Markets
Media · Enterprise

PremiereTV Built a Publicity Machine That Turns One Room Into Twenty Markets

For more than three decades, a small California production company has practiced a useful kind of media arithmetic: one spokesperson, one tightly run session, and interviews across a map. When hotel junkets stopped, the arithmetic survived.

broadcast-pr · media-productionRead →